2017 - 2019

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Balagan means chaos in Hebrew. Chaos is an integral part of life for most artists. But how can one succeed without an organized portfolio, clear connections, and a solid understanding of one's finances? I founded the BALAGAN Art Space to help emerging artists showcase their work coherently and network efficiently in Miami's only commission-free gallery and creative commune in the art district of Wynwood.      www.balagan.cc
 

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THE CAMPAIGN
MIAMI 2017

To launch the Balagan Art Space & Creative Commune I created a campaign and website

that addressed the core frustrations of many emerging artists and the distortions of the art market. To set the tone to the liberal and rebellious environment I was creating, I chose a provocative language and mixed it with a simplistic millennial pink square as a reference
to Instagram and the popularity of pink flamingo imagery in Miami.

www.balagan.cc

MY ROLE
Creative Concept
Art Direction / Copywriting

Webdesign / Social Media marketing

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THE SPACE
 

The space was a loft of 1146 square feet total.
It had a large ground floor, one balcony, and a mezzanine with one bathroom. Concrete floors, full window front, and walls a mix between concrete and large areas of dry wall. It was handicapped accessible with french doors and a capacity of 250 people. 

 

www.balagan.cc

MY ROLE
Purchasing Space

Create contracts for exhibitions / projects and art residences

Show and pitch space to potential clients

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THE EVENTS

2017-2019

In the course of two years I curated art, music, photography, performance, and design shows for artists based in US, Latin American, Europe, and Africa. I organized and hosted latinx, feminist, and experiential community events, photoshoots, and speaker series and a short movie.

MY ROLE
Negotiating contracts with artists for showcases / residences / events

Art show installation / break down
Hosting

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follow @blgn503 or see more at balagan.cc

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